Picture this. You walk into a doctor’s office for a 4pm meeting and you pull out your new iPad2. But instead of opening up a clinical study or a marketing piece, you launch a video conference call service. No, it won’t be you selling to the doctor this time. You’re simply going to facilitate a […]
Medical device marketing consultant Joe Hage is on a mission: To help your company generate more leads. How does he determine which companies need help? “I look to see how easy is it for me to leave my contact information,” he says. And don’t ask him for his physical address or industry. “If I want to […]
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
510k this. PMA that. VCs are afraid of the FDA and its stringent regulations. Blah, blah, blah. But stop. What does it matter if a device is FDA approved, but not reimbursable. Could reimbursement possibly be MORE important than the regulatory environment within the medical device space? Randel Richner is here to help us better understand […]
Do you know what it takes for a specialist physician to properly develop patient referral patterns? Helping physicians market and grow their practices is one of the very few ways industry reps can truly bring value to their physician customers. Mary Pat Whaley is here to help us understand how to partner with specialist physicians […]
Chris Seper has been described as someone who’s taken MedCity Media to a place where big companies are slowly heading. But how has he accomplished this in such a short period of time? How has Chris used disruptive content to blaze trails within the healthcare media space? Listen to this interview as Chris describes his […]